Data Transparency Lab workshop series
Data trust is the true currency of the digital economy.
Through deliberately designed, and well executed data transparency tactics, you can earn your customers data trust. Data trust will
competitively differentiate your brand.
Learn how at Mapping the Value of Data Transparency: A Practical Workshop Series this September 21st in Barcelona.
The workshop is addressed to decision makers and the people tasked with executing data privacy and innovation initiatives within leading global organizations to facilitate new business opportunities through data transparency to build trustworthy and long-term relationships with consumers.
People are increasingly protective of their personal information. They distrust companies and expect transparency. They want more choice. New regulations, such as the General Data Protection Regulation (GDPR) will force companies to re-think their personal data practices. These regulations that favor customer-centricity are legal requirements but they are also a significant innovation opportunity, with an array of new business models expected to emerge. With this as a backdrop, “Mapping the value of data transparency” has been created to lead to new commercial opportunities.
But how do you contextualize data transparency to your organization? How do you quantify it and how do you decide where to strategically focus? The program will provide attendees with practical tools and leading approaches to data transparency design and business model innovation. They can be acted upon quickly, informing strategy development and execution, helping attendees turn mistrust into trust, and regulation into opportunity. Data transparency can become a competitive advantage.
09:30: Registration: Coffee and network
10:00: Introducing the 3 data transparency ‘plays’
10:45: Evolving your design practice with Data transparency by Design
11:00: Practical Activity: Designing for Value, Meaning and Engagement
12:00: Lunch: Refuel and network
12:30: Learn and earn trust fast with Data Transparency Experiments
12:45: Practical activity: Business model experiments
13:30: Making decisions and taking action
14:00: Here’s what you can do now
14:15: Wrap up and close
The entrance includes the access to the workshop, a copy of the book “Designing for trust” and catering services (Coffee break & Lunch)