DTL 2017

DTLCONFERENCES

DTL 2017 Program

DTL 2017 Program

AdAnalyst: A Collaborative Tool to Bring Transparency to Targeted Advertising

Speaker: Oana Goga (MPI-SWS);

Patrick Loiseau (EURECOM);  Athanasios Andreou (EURECOM)

Targeted advertising largely contributes to the support of free web services. However, it is also increasingly raising concerns from users, mainly due to its lack of transparency. The objective of this proposal is to increase the transparency of targeted advertising from the user’s point of view by providing users with a tool to understand why they are targeted with a particular ad and to infer what information the ad engines possibly have about them. Concretely, we propose to build a browser plugin that collects the ads shown to a user and provides her with analytics about these ads. Our tool relies on an innovative collaborative approach to infer what information the ad engine may have.

DTL 2018 text logo

You can now register for free to attend DTL Conference 2018 on november 15th at Telefónica Barcelona. The deadline to apply for a DTL grant to develop Tools on privacy and transparency ended on September 30th. Winners will be announced at DTL Conference. Subscribe to our Newsletter to stay up to date with our news and activities.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

OK More information