Providing Users Data-Driven Privacy Awareness by Blase Ur (Carnegie Mellon University) DTL 2015 Grantee

Online behavioral advertising (OBA), the targeting of advertisements based on a user’s web browsing, remains a major source of privacy invasion. Although a number of privacy tools (e.g., Ghostery, Lightbeam, and Privacy Badger) can help users control OBA, average users are left utterly confused about OBA even after using such tools. We propose moving beyond existing tools, which alert users to tracking occurring at the current moment, by designing and testing a tool that takes a data-driven, personalized approach to privacy awareness. We hypothesize that users can better understand OBA and resultant privacy threats if equipped with a tool that visualizes instances of them being tracked over time.

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You can now register for free to attend DTL Conference 2018 on november 15th at Telefónica Barcelona. The deadline to apply for a DTL grant to develop Tools on privacy and transparency ended on September 30th. Winners will be announced at DTL Conference. Subscribe to our Newsletter to stay up to date with our news and activities.

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