Barcelona – July 28th, 2017
Telefónica Barcelona will host on September 21st the Workshop “Mapping the value of data transparency”. The seminar, designed by Data Transparency Lab in collaboration with >X (Greater than Experience), aims to facilitate new business opportunities through data transparency to build trustworthy and long-term relationships with consumers.
People are increasingly protective of their personal information. They distrust companies and expect transparency. They want more choice. New regulations, such as the General Data Protection Regulation (GDPR) will force companies to re-think their personal data practices. These regulations favor customer-centricity. They are also a significant innovation opportunity, with an array of new business models expected to emerge. With this as a backdrop, “Mapping the value of data transparency” has been created to lead to new commercial opportunities. The workshop is addressed to decision makers and the people tasked with executing data privacy and innovation initiatives within leading global organizations.
The program will provide attendees with practical tools and leading approaches to data transparency design and business model innovation. They can be acted upon quickly, informing strategy development and execution, helping attendees turn mistrust into trust, and regulation into opportunity. Data transparency can become a competitive advantage.
For those who will not be able to attend the Workshop in Barcelona the seminar will be also organized in Berlin in November.
Barcelona: September 21st
Tickets are limited: 25-30 people