Why Data Transparency?
The world of data is changing, quickly. Regulations such as the GDPR and ePrivacy Directive are catalysing this change. Yet consumer behaviour, connected devices, data breaches and new business models are also impacting existing operations.
Regardless of the forces of change, organisations still require access to personal data to operate effectively. Yet 78% of consumers state it’s hard to trust companies with their data.
Consumers struggle to understand what data is being used, how, when and by whom.
This requires organisations to change if they are to comply, innovate, and create sustained customer and business value in the years to come.
1 The Future of Digital Trust – Orange, 2014