José Ramón Gómez Utrilla
José Ramón is currently developing the value proposition and product roadmap execution around AURA: Telefónica’s cognitive intelligence. Before that, he co-founded Smadex, a mobile advertising demand-side platform (mobile DSP), using RTB algorithms and big data for performance and branding campaigns.
He also built a global advertising platform for Telefónica. He is expert in Advertising, Mobile Marketing, Big Data and Real-Time Bidding algorithms and an enthusiast of Team Leadership and Team Building.