DTL 2017

DTLCONFERENCES

DTL 2017 Program

DTL 2017 Program

AdAnalyst: A Collaborative Tool to Bring Transparency to Targeted Advertising

Speaker: Oana Goga (MPI-SWS);

Patrick Loiseau (EURECOM);  Athanasios Andreou (EURECOM)

Targeted advertising largely contributes to the support of free web services. However, it is also increasingly raising concerns from users, mainly due to its lack of transparency. The objective of this proposal is to increase the transparency of targeted advertising from the user’s point of view by providing users with a tool to understand why they are targeted with a particular ad and to infer what information the ad engines possibly have about them. Concretely, we propose to build a browser plugin that collects the ads shown to a user and provides her with analytics about these ads. Our tool relies on an innovative collaborative approach to infer what information the ad engine may have.

DTL2017

You can now check the videos of the sessions of DTL Conference 2017 that took place from 11-12th December in Barcelona.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

OK More information