Providing Users Data-Driven Privacy Awareness by Blase Ur (Carnegie Mellon University) DTL 2015 Grantee

Online behavioral advertising (OBA), the targeting of advertisements based on a user’s web browsing, remains a major source of privacy invasion. Although a number of privacy tools (e.g., Ghostery, Lightbeam, and Privacy Badger) can help users control OBA, average users are left utterly confused about OBA even after using such tools. We propose moving beyond existing tools, which alert users to tracking occurring at the current moment, by designing and testing a tool that takes a data-driven, personalized approach to privacy awareness. We hypothesize that users can better understand OBA and resultant privacy threats if equipped with a tool that visualizes instances of them being tracked over time.

DTL2017

Thank you all for participating in our Grants Program. The quality of the projects submitted has been amazing and the Committee will decide the awarded projects on June 22th. As soon as the Committee has taken the final decision we will announce the projects awarded with the sum of 50,000€ and the projects that will receive a travel grant to attend DTL Conferences 2017 in november in Barcelona. Meanwhile, we invite you to join our Newsletter to stay up to date!

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