This session is focused on implementing transparency techniques in browsers and search engines. We analyse the pros and cons and the most effective way of executing and measuring their effectiveness.
Media sites have as many as 70 trackers. An average user pays up to $23/month to download ads and trackers. Moreover, digital advertising is broken: there is too many middlemen, too much fraud, estimated $16 billion in fraud in 2017, and poor reporting & attribution. Cliqz, Brave and Qwant introduce in this panel their service alternatives to improve user experience while browsing and searching online.
Cliqz is a browser with integrated search engines to bring users to their destination in the most direct way while protecting their privacy. Cliqz has already shown that new approaches like “searching inside the browser” and “personalisation without personal data” are possible. Qwant it’s a French search engine that respects user’s privacy and delivers the best available results to queries and never tries to guess who the user is as it never records searches and never uses personal data for advertising or other purposes. Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers through BAT (Basic Attention Token). This service creates a transparent and efficient Blockchain-based digital advertising market where publishers receive more revenue because middlemen and fraud are reduced and users, who opt in, receive fewer but better targeted ads that are less prone to malware.