I’ts time to design for trust
Trust is today’s competitive advantage and Data Transparency Lab together with Greater Than X bring market leading Data Transparency by Design metrics, tools and approaches to business stakeholders at their upcoming Barcelona workshop hosted by Telefónica Barcelona
Barcelona – September 6th, 2017
On September 21st Telefónica Barcelona will host the Workshop, “Mapping the value of data transparency”. The workshop will introduce new metrics, tools and approaches organizations can use to make trust their competitive advantage.
Today, consumer trust is at an all-time low. Questionable data practices, outdated business models and zero-sum experiences have made this so. People have become protective of their personal information. They’ve come to expect and value transparency. They want more choice. They want to be in control.
New regulations, such as the General Data Protection Regulation (GDPR) will force companies to re-think their personal data practices. These regulations are more than a compliance burden, they’re an innovation opportunity.
To make this innovation opportunity a reality, organizations need to adopt Data Transparency by Design. They need new metrics, tools and approaches to design products, services and experiences that earn them trust.
Mapping the value of data transparency will give industry stakeholders these metrics, tools, approaches and the practical experience to start making use of them today.
It turns out 50% of consumers are willing to pay a premium to the brands they trust most. Don’t wait around for your competitors to become those brands. Start designing for trust today. Make Data Transparency by Design your competitive advantage.
09:30: Registration: Coffee and network
10:00: Introducing the 3-data transparency ‘plays’
10:45: Evolving your design practice with Data transparency by Design
11:00: Practical Activity: Designing for Value, Meaning and Engagement
12:00: Lunch: Refuel and network
12:30: Learn and earn trust fast with Data Transparency Experiments
12:45: Practical activity: Business model experiments
13:30: Making decisions and taking action
14:00: Here’s what you can do now
14:15: Wrap up and close
Barcelona: September 21st
Tickets are limited: 25-30 people
Tickets: 250€ http://datatransparencylab.org/workshop/
About DTL: The DTL is an inter-institutional collaboration, seeking to create a global community of technologists, researchers, policymakers and industry representatives working to advance online personal data transparency through scientific research and design. The DTL is an initiative supported by Telefónica, AT&T, Mozilla, INRIA & MIT Connection Science.
About Greater Than X: Greater Than X is a specialist research, design and strategy firm. With new metrics, tools and approaches they help brands design products and services that earn the trust of their customers.